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The sponsoring concept has primarily developed for the presentation of the sponsors on television, radio and print media. It contains the following five components:
1. Carries a power aggregate and a Satellite telephone as well as a Laptop to make sure the directly transfer of current reports and pictures of the mountain.2. Production of a professional film about the climbing of the mountain with modern digital technique .3. Professional slides reportage about the climbing.4. Scientific purpose.A Psychologist (Marcus Stück) will accompany the expedition to carry out psychological studies. The cooperation is coordinated by the institute for Streßforschung Berlin and the institute for applied psychology of the university Leipzig. Examinations are carried out in the institute for applied training science furthermore. 5. Outdoor and "on the edge" courses together with the expedition team and sponsors.The idea to transfer attempts of the mountaineering to areas of the Managments aren't recently, parallels jump virtually into the eye: climbers as team, peaks as aim, control of the Risikomanagments, efficient logistics, costs use analysis etc. around survive in a hostile environment. All of them one can exercise with us. |
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Cho Oyu 8201 m, expedition to the 6.-highest mountain of the world, 1999
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